Follow

DFA Tables

DFA   

Ad Performance Operating Systems
Browsers Paid Search
City Zip Code

 Highlights Key

Dimension
Metric
Date/Time

Ad Performance

Ad ID
Ad Name
Ad Status
Ad Type
Advertiser Group
Advertiser ID
Advertiser Name
Campaign ID
Campaign Name
Content Category
Creative Group 1
Creative Group 2
Creative ID
Creative Name
Creative Size
Creative Thumbnail
Creative Type
Creative URL
Keyword
Placement
Placement Cost Structure
Placement Group
Placement Group Strategy
Placement ID
Placement Strategy
Rate Type
Rendering ID
Site Directory ID
Site Directory Name
Site ID
Site Name
Site Placement Keyname
Tag
Clicks Recorded
Impressions Delivered
Media Cost
Total Conversions
Total Revenue
Campaign End Date
Campaign Start Date
Creative End Date
Creative Start Date
Date
Placement End Date
Placement Start Dates

Back to Top

Browsers

Advertiser Group
Advertiser ID
Advertiser name
Browser/Platform
Campaign ID
Campaign Name
Tag
Clicks Recorded
Impressions Delivered
Media Cost
Total Conversions
Total Revenue
Campaign End Date
Campaign Start Date
Date

Back to Top

City

Advertiser Group
Advertiser ID
Advertiser Name
Campaign ID
Campaign Name
City
Country
DMA Region
State
Tag
Clicks Recorded
Impressions Delivered
Media Cost
Total Conversions
Total Revenue
Campaign End Date
Campaign Start Date
Date

 

Back to Top

Operating Systems

Advertiser Group
Advertiser ID
Advertiser Name
Campaign ID
Campaign Name
Operating System
Tag
Clicks Recorded
Impressions Delivered
Media Cost
Total Conversions
Total Revenue
Campaign End Date
Campaign Start Date
Date

 Back to Top

Paid Search

Paid Search Ad
Paid Search Ad Group
Paid Search Ad Group ID
Paid Search Ad ID
Paid Search Advertiser
Paid Search Advertiser ID
Paid Search Agency
Paid Search Bid Strategy
Paid Search Bid Strategy ID
Paid Search Campaign
Paid Search Campaign ID
Paid Search Engine Account
Paid Search Engine Account ID
Paid Search Keyword
Paid Search Keyword ID
Paid Search Landing Page URL
Paid Search Legacy Keyword ID
Paid Search Match Type
Tag
Paid Search Actions
Paid Search Average Position
Paid Search Clicks
Paid Search Cost
Paid Search Impressions
Paid Search Revenue
Paid Search Transactions
Paid Search Visits
Date

 Back to Top

Zip Code

Advertiser Group
Advertiser ID
Advertiser Name
Campaign ID
Campaign Name
Country
DMA Region
State
Tag
Zip Code
Clicks Recorded
Impressions Delivered
Media Cost
Total Conversions
Total Revenue
Campaign End Date
Campaign Start Date
Date

Back to Top

Have more questions? Submit a request