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DFP Tables

DFP 

Ad Units Report Line Item Geography Postal Code Report
Delivery Line Items
Line Item Geography City Report Orders
Line Item Geography Metro Report  

 Highlights Key

Dimension
Metric
Date/Time

Ad Units Report

Ad Unit (customizable)
Ad Unit ID (customizable)
Advertiser Name
Creative Id
Creative Id
Creative Name
Creative Size
Custom Criteria
Custom targeting value Id
Line Item Id
Line Item Name
Network Code
Network Name
Order Id
Order Name
Tag
Ad Exchange Clicks
Ad Exchange Impressions
Ad Exchange Revenue
Ad Server CPM and CPC revenue
Ad Server Clicks
Ad Server Impressions
Adsense Impressions
Adsense Revenue
Adsense clicks
Total CPM and CPC revenue
Total Clicks
Total Impressions
Date

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Delivery

Advertiser
Advertiser External Id
Advertiser Id
Creative
Creative Id
Creative Link
Line Item
Line Item Id
Network Code
Network Name
Order
Order Id
Tag
Ad Exchange Clicks
Ad Exchange Impressions
Ad Exchange Revenue
Ad Server CPM and CPC revenue
Ad Server Clicks
Ad Server Impressions
Adsense Impressions
Adsense Revenue
Adsense clicks
Total CPM and CPC revenue
Total Clicks
Total Impressions
Date

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Line Item Geography City Report

Advertiser Id
Advertiser Name
City
Country
Line Item Id
Line Item Name
Network Code
Network Name
Order Id
Order Name
Region
Tag
Ad Exchange Clicks
Ad Exchange Impressions
Ad Exchange Revenue
Ad Server CPM and CPC revenue
Ad Server Clicks
Ad Server Impressions
Adsense Impressions
Adsense Revenue
Adsense clicks
Total CPM and CPC revenue
Total Clicks
Total Impressions
Date

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Line Item Geography Metro Report

Advertiser Id
Advertiser Name
Creative Id
Creative Name
Line Item Id
Line Item Name
Network Code
Network Name
Order Id
Order Name
Tag
Ad Exchange Clicks
Ad Exchange Impressions
Ad Exchange Revenue
Ad Server CPM and CPC revenue
Ad Server Clicks
Ad Server Impressions
Adsense Impressions
Adsense Revenue
Adsense clicks
Total CPM and CPC revenue
Total Clicks
Total Impressions
Date

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Line Item Geography Postal Code Report

Advertiser Id
Advertiser Name
Line Item Id
Line Item Name
Network Code
Network Name
Order Id
Order Name
Tag
Ad Exchange Clicks
Ad Exchange Impressions
Ad Exchange Revenue
Ad Server CPM and CPC revenue
Ad Server Clicks
Ad Server Impressions
Adsense Impressions
Adsense Revenue
Adsense clicks
Total CPM and CPC revenue
Total Clicks
Total Impressions
Date

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Line Items

Advertiser External Id
Line Item Id
Line Item Name
Network Code
Network Name
Order Id
Order Name
Size
Status
Tag
Delivered Clicks
Delivered Impressions
Goal
End Time
Start Time

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Orders

Advertiser External Id
Network Code
Network Name
Order Id
Order Name
Order PO Number
Salesperson
Secondary Salesperson
Status
Tag
Total Clicks
Total Impressions
End Time
Start Time

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