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Facebook Ads Tables

Facebook Ads 

Actions by Impression Time News Feed
Advertising Performance Responder Demographics
Inline Interactions  

 Highlights Key

Dimension
Metric
Date/Time

Actions by Impression Time

Action Type
Ad ID
Ad Name
Campaign ID
Campaign Name
Destination
Destination ID
Destination Type
Tag
Actions
Post-Click (0 to 24 hours)
Post-Click (1 to 7 days)
Post-Imp (0 to 24 hours)
Post-Imp (1 to 7 days)
Date

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Advertising Performance

Ad ID
Ad Name
Campaign ID
Campaign Name
Tag
Actions
Clicks
Frequency
Impressions
Page Likes
Reach
Social Clicks
Social Impressions
Social Reach
Spent
Unique Clicks
Date

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Inline Interactions

Ad ID
Ad Name
Campaign ID
Campaign Name
Tag
Impressions
Inline Fans
Inline Post Comments
Inline Post Likes
Link Clicks
Photo Views
Reach
Social Impressions
Total Interactions
Video Plays
Date

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News Feed

Ad ID
Ad Name
Campaign ID
Campaign Name
Tag
Clicks
Impressions
News Feed Clicks
News Feed Impressions
Spent
Date

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Responder Demographics

Ad ID
Ad Name
Bucket 1
Bucket 2
Campaign ID
Campaign Name
Demographic
Tag
% of Clickers
% of Impressions
Date

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